Amazon Accelerate 2024 took place in person in Seattle and virtually from September 17 to 19. During the conference, we announced the launch of multiple new products for Amazon selling partners. See the highlights below.
Remember to also save the date for Amazon Accelerate 2025, which returns to Seattle, September 16 to 18. Check our events page for updates.
Supply Chain by Amazon fully managed solution
Amazon has launched a fully managed, end-to-end Supply Chain by Amazon solution for sellers, unlocking faster delivery speeds that drive an average of 20% higher sales conversion. Our fully managed solution also optimizes cash flow and reduces supply chain complexity.
To use our new supply chain solution, sellers simply state what they want to ship and where and when to pick up. We handle the rest and strategically place the right inventory in fulfillment centers across the country to drive immediate sales. Sellers’ other inventory is stored at ultra-low cost with Amazon Warehousing and Distribution (AWD).
Our advanced machine-learning technology continuously optimizes sellers’ fulfillment strategies to maximize their sales and cash flow. And it’s an exceptional value—earning sellers a 25% discount on AWD storage fees, plus 15% off transportation.
Learn more about Supply Chain by Amazon
Buy with Prime and PayPal
For brands integrating Buy with Prime using APIs, PayPal is now available at checkout after shoppers log in to their Amazon account. Starting next year, Prime members will also be able to perform a one-time link of their Amazon account to their PayPal account so that Prime free, fast shipping benefits are available automatically whenever they use PayPal.
Learn more about Buy with Prime
Veeqo profit analyzer
Unlocking business growth hinges on having a comprehensive view of your profits and margins. From product and advertising costs to shipping expenses, managing this data across multiple channels can be time-consuming, ineffective, and frustrating. With the Veeqo profit analyzer, you can now analyze profits from Amazon, eBay, Shopify, Walmart and more—all in one dashboard to make more data-driven decisions with confidence.
Learn more about the Veeqo profit analyzer
Business Planner
Setting goals in easy. But achieving them? Now that’s a little harder. That’s why we created Business Planner, an AI-powered tool that creates personalized action plans to help you achieve your business goals. Whether you’re looking to grow sales by driving traffic, increasing conversion, or reducing costs, our solution will build a personalized action plan with prioritized recommendations that helps you achieve your objectives. By continually assessing your progress and opportunities, you’ll be able to adjust your plan so that you can efficiently progress towards your goals.
Advanced audience segmentation for Brand Tailored Promotions
Brand Tailored Promotions let brands create promotional codes to incentivize high-intent customers to make a purchase. Customers can find these promotions on search pages, product detail pages, and brand storefronts.
We’ve now enhanced Brand Tailored Promotions to enable more focused marketing campaigns. This update includes:
- Goal-based audience creation: Select goals like new customer acquisition and customer retention to engage the right audiences for your objective.
- ASIN-level promotions: Run promotions for specific products or product sets, in addition to offering discounts on your entire catalog. The respective audiences will be curated based on behavior for the selected items.
- Access to audiences outside your brand: New audiences help you reach customers who haven’t discovered your brand yet.
With this update, Brand Tailored Promotions offers you a powerful tool to create more effective promotional campaigns to drive increased sales, improve customer retention, and foster brand loyalty.
Get started with Brand Tailored Promotions
Amazon Seller app enhancements
We’ve launched a new and improved version of the Amazon Seller app designed to enhance your mobile experience and streamline navigation. Here are the highlights:
- The app now includes a single-tap bottom bar that allows quick access to frequently used features like orders, listings, and inventory, so you can conduct business-critical activities and take faster actions.
- In response to your feedback on cluttered navigation, the app now features a more comprehensive menu with a search bar to facilitate easier access to different functions.
- The app homepage is being redesigned to present key KPIs in a structured layout, and adding new metrics such as orders and Featured Offer percentage.
The Amazon Seller app is set to launch at least 20 new features this year, including integrations with Project Amelia and Seller Forums, to make it easier for sellers to connect with Amazon and each other on the go.
Learn more about the Amazon Seller app
Next Gen Selling
With Next Gen Selling, we set out to reinvent the selling experience on Amazon and create a simpler, more intuitive platform. One of the key things we heard from sellers is that Seller Central can feel overwhelming at times, with so much information that it’s tough to know where to start or what to prioritize. Our goal was to make the most essential insights and actions more discoverable and accessible, so sellers can stay on top of critical business needs.
Our starting point was a modernized, simplified interface that gives you an at-a-glance view of your business, with timely alerts and notifications to keep you focused on your top priorities and opportunities. We built an action center to ensure you can quickly see and tackle the most important tasks.
We also created purpose-built work spaces that allow you to dive deep into the key aspects of your business—listings, inventory, orders, and more—without having to constantly jump between different pages. And we gave you the power to personalize your dashboard and choose the metrics that matter most.
Learn more about Next Gen Selling
Amazon Business bid adjustment and reporting for Sponsored Products
Reach and engage highly valuable business customers with the Amazon Business bid adjustment feature. You can use bid adjustments to increase your bids by up to 900% exclusively across all Amazon Business ad placements.
By increasing your bids for Amazon Business ad placements, you’re more likely to have your ads surface on Amazon Business and generate more impressions, clicks, and sales. On average, advertisers see a 2x to 3x higher return on ad spend on Amazon Business relative to the overall campaign performance.1
The Amazon Business bid adjustment can be used either in addition to other placement bid adjustments or by itself, and in both new and existing campaigns.
Amazon Business exclusive performance reporting will also be available to all Sponsored Products advertisers irrespective of their use of the Amazon Business bid adjustment. The report will show your Sponsored Products campaign performance on Amazon Business at the overall level across all placements and at the individual placement level. This data can be used to understand your overall campaign effectiveness on Amazon Business and guide your use of the Amazon Business bid adjustment.
1Amazon internal data 2024
Learn more about advertising on Amazon Business
FBA Grade and Resell
Looking to recover value on your returned products? Then it’s time to meet two recommerce solutions that are now available in the US: Fulfillment by Amazon (FBA) Grade and Resell and Returnless Resolutions.
You can use these solutions to clear out your returned inventory and offer customers quality, pre-owned products that don’t break the bank. With Grade and Resell, you can leverage Amazon’s grading process to resell eligible inventory as used products. With Returnless Resolutions, you can delight customers with a refund by allowing them to keep a low-cost product.
Get started with Grade and Resell
Sustainability Exchange
We’re democratizing our sustainability guidelines, playbooks, science models, and other resources through our newly launched Sustainability Exchange, a free, publicly available website of previously proprietary information. Sustainability Exchange can help other companies make meaningful progress toward net zero by providing never-before-shared guidance and information about what helped Amazon decarbonize its operations.
