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Learn how to sell
Registering as a seller
Review steps for creating a seller account
Listing products
Find out how to match or create listings
Pricing products
Understand how to set competitive prices
Fulfilling customer orders
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Promoting and advertising
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Generate 6x more first-year sales
Brand Registry
Protect and build your brand
A+ Content
Increase sales with better listings
Fulfillment by Amazon
Outsource shipping, returns, and customer service
New Seller Incentives
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Watch overview
Introducing the New Seller Guide
Sellers who use the New Seller Guide during their first 90 days generate approximately 6x more first-year sales on average.
Grow
Optimize your operations
Outsource your supply chain
Get help with shipping, distribution, storage, and fulfillment
Fulfill orders from your own warehouse
Get faster, cheaper, and more accurate deliveries
Launch your brand
Build customer loyalty with brand tools
Reach more customers
Advertise with Amazon
Advertise in and beyond the Amazon store
Sell B2B
Connect with business customers
Sell globally
Sell to Amazon customers worldwide
Outsource your supply chain
Get end-to-end supply chain management for multiple sales channels.
Services
Tools
Find apps and service providers
Find software and service providers
Build your brand
Try Amazon tools to grow brand loyalty
Get feedback and insights
Review customer traffic, sales, and ratings
View all tools
Programs
Simplify your supply chain
Get help with shipping, storage, and fulfillment
Engage with customers
Advertise, promote, and connect with customers
Sell specialty products
Offer handmade, pre-owned, or customized items
View all programs
Amazon Brand Registry
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Resources
Learning
Seller University
Learn how to sell with Amazon
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Get ecommerce tips and info
Case studies
Read seller success stories
Announcements
Stay up date on events and services
Guides
How to sell online
Get an overview for running an ecommerce business
What is ecommerce?
Understand how to launch an online sales channel
What is ecommerce fulfillment?
Learn how sellers get customers their stuff
What is dropshipping?
Find out how to outsource handling and delivery
How to sell books
Learn how to sell books online
How to build an online store
Get tips for setting up an ecommerce storefront
Take the quiz
Recommendations for your business
Answer three questions and we’ll suggest the right resources for your business.
Fees
Review fees and costs
Standard selling fees
Review selling plan and referral fees
Costs for optional services
Understand costs for optional Amazon services
Costs for Fulfillment by Amazon (FBA)
Get a breakdown of costs for this popular program
Estimate fees and costs
Get an estimate for a product
Preview selling fees, fulfillment costs, and revenue
Compare estimates by fulfillment method
Compare FBA with other fulfillment methods
Get an estimate for your FBA inventory
Preview selling fees and costs for your FBA products
Revenue Calculator
Calculate fees and costs for a product, comparing fulfillment methods.
Log in
Sign up
Get 10% back on your first $50,000 in branded sales.
Learn more
Start
Learn how to sell
Registering as a seller
Review steps for creating a seller account
Listing products
Find out how to match or create listings
Pricing products
Understand how to set competitive prices
Fulfilling customer orders
Decide on a fulfillment method
Promoting and advertising
Drive discovery with promotions and ads
Get the New Seller Guide
New
Explore the guide
Generate 6x more first-year sales
Brand Registry
Protect and build your brand
A+ Content
Increase sales with better listings
Fulfillment by Amazon
Outsource shipping, returns, and customer service
New Seller Incentives
Unlock $50,000 using the guide
Watch overview
Introducing the New Seller Guide
Sellers who use the New Seller Guide during their first 90 days generate approximately 6x more first-year sales on average.
Grow
Optimize your operations
Outsource your supply chain
Get help with shipping, distribution, storage, and fulfillment
Fulfill orders from your own warehouse
Get faster, cheaper, and more accurate deliveries
Launch your brand
Build customer loyalty with brand tools
Reach more customers
Advertise with Amazon
Advertise in and beyond the Amazon store
Sell B2B
Connect with business customers
Sell globally
Sell to Amazon customers worldwide
Outsource your supply chain
Get end-to-end supply chain management for multiple sales channels.
Services
Tools
Find apps and service providers
Find software and service providers
Build your brand
Try Amazon tools to grow brand loyalty
Get feedback and insights
Review customer traffic, sales, and ratings
View all tools
Programs
Simplify your supply chain
Get help with shipping, storage, and fulfillment
Engage with customers
Advertise, promote, and connect with customers
Sell specialty products
Offer handmade, pre-owned, or customized items
View all programs
Amazon Brand Registry
Enroll your brand with Amazon to access a suite of brand-building tools and protection benefits.
Resources
Learning
Seller University
Learn how to sell with Amazon
Blog
Get ecommerce tips and info
Case studies
Read seller success stories
Announcements
Stay up date on events and services
Guides
How to sell online
Get an overview for running an ecommerce business
What is ecommerce?
Understand how to launch an online sales channel
What is ecommerce fulfillment?
Learn how sellers get customers their stuff
What is dropshipping?
Find out how to outsource handling and delivery
How to sell books
Learn how to sell books online
How to build an online store
Get tips for setting up an ecommerce storefront
Take the quiz
Recommendations for your business
Answer three questions and we’ll suggest the right resources for your business.
Fees
Review fees and costs
Standard selling fees
Review selling plan and referral fees
Costs for optional services
Understand costs for optional Amazon services
Costs for Fulfillment by Amazon (FBA)
Get a breakdown of costs for this popular program
Estimate fees and costs
Get an estimate for a product
Preview selling fees, fulfillment costs, and revenue
Compare estimates by fulfillment method
Compare FBA with other fulfillment methods
Get an estimate for your FBA inventory
Preview selling fees and costs for your FBA products
Revenue Calculator
Calculate fees and costs for a product, comparing fulfillment methods.
English
Select your preferred language
English - US
Español - US
中文 - CN
Log in
Sign up
Quick links:
Selling on Amazon
Fulfillment by Amazon
Sign up
Case studies
Explore the stories of sellers who’ve found success with Amazon
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Case studies
Video case studies
Case studies
Case study
HexClad
How an innovator in the cookware industry fired up sales with brand-building products.
Case study
Sony
Sony’s home electronics team engages and educates customers with well-curated Premium A+ Content.
Case study
thefitguy
A fitness accessory brand uses Amazon Brand Analytics to understand customer needs, innovate, and grow.
Case study
Onkata
A hardware retailer uses Manage Your Experiments to help multiple brands boost sales in Amazon’s store.
Case study
Honest Paws
Honest Paws is a wellness brand that started by specializing in CBD products formulated for pets.
Case study
Spigen
Spigen is a tech hardware company that has been best known for its sleek, durable mobile phone cases since 2008.
Case study
Lumineux
Lumineux provides natural solutions for oral health: all-natural, certified non-toxic, and microbiome-safe mouthwash, toothpaste, and more.
Case study
Freshly Picked
Freshly Picked sells high-end shoes and accessories for babies, children and their moms to help make life a little more fun, colorful and easier.
Case study
Hope & Henry
Hope & Henry sells beautiful, high-quality, and affordable clothing using organic cotton and sharing profits with the women and men who sew them.
Case study
New Republic
New Republic sells refined styles of men's footwear and accessories that incorporate unexpected twists on memorable classics at affordable prices.
Case study
Gabb
Buy with Prime helped this kids' smart device pioneer reduce operating costs, boost ROAS, and increase revenue for its ecommerce site—ultimately leading to $1.3 million net proceeds growth.
Video case studies
Video
2:50
Avacraft
Asha took her family's love of food out of the kitchen and on a rigorous journey through product research, design, and development, working on a selection of kitchenware she sells on Amazon.
Video
2:01
The Cut Buddy
Josh was a kid inventor from the Carribean who took one of his ideas all the way through to adulthood, motivated by his dad's regrettable skills with the hair clippers. Now he sells on Amazon to help everyone look a little better.
Video
1:33
Gladiator Lacrosse
Rachel is a high-school lacrosse jock who found a familiar problem to fix: shoddy gear. She fired up a sporting goods business and found a sweet spot selling on Amazon. Now instead of handing logistics, she can study for her math tests.
Video
3:30
Desert Creek Honey
After building a honey business in North Texas, and eventually taking things online selling on Amazon, a once-amateur beekeeper finds a way to create some buzz around his favorite hobby back home.
Video
1:48
HomeEco
Brad and Kara Brynteson believe the American Dream is about experiences, not stuff. That philosophy made the Florida Keys their family room and home office, and allowed them to build an Amazon business from the cabin of a well-loved Albin trawler.
Video
1:42
Spa Destinations
Theo took inspiration from the long Greek tradition of sponge cultivation, launching a line of luxury spa products after leaving her beauty-industry career behind. After a false-start using an in-home party plan model, she's now soaking up success with a line of luxury spa products she sells on Amazon.
Video
1:36
Umai Amber
Yaffa comes from a line of hard-working, entrepreneurial women in Mexico City, but thought Amazon was "for the big guys"—now she’s launched three brands, following in her grandmother's footsteps and passing that inspiration on to her kids.
Video
1:25
ShadesDaddy
Pablo is a Miami sunglass seller who throws a little shade at the myths surrounding small business and sheds some light on how Amazon has helped him scale up his business, carrying on the family tradition of entrepreneurship.
Video
1:15
Primal Pit Paste
Amy just wanted a natural deodorant for her family, but her passion for natural personal care products made her an armpit evangelist. She went primal, building up her business in Austin and now offering her products on Amazon.
Video
0:55
Kids 'N Such
The inspiration for Justin and Channing's business came when they were expecting their second child. Seeing a gap in the market for stylish and useful products, they built their own business. Kids N' Such launched on Amazon from day one, and they've enjoyed tremendous growth.
Video
1:00
Fusion Teas
Thomas discovered the magic of tea unexpectedly, but now it's turned into an entirely new career path. Fusion Teas sells products for newcomers and tea lovers alike, connecting them through a love of leaves. And now that Thomas sells on Amazon, he's connecting with brand new customers.
Video
1:01
My Personal Memories
Jason and Kristin started My Personal Memories to help people connect with the special memories and people in their lives. As Amazon Custom sellers, they've seen their business increase every year—plus, they've received their fair share of heartwarming customer photos.
Video
0:57
Shinning Buddy
Andres has always followed his passion. In his younger days, that involved moving to America to be in a rock band. His new passion? Selling outdoor lighting products on Amazon.
Video
1:07
Neurons Not Included
The Greens, in their own words, have always been a quirky and offbeat family. That's what led them to sell clever STEM-related gifts through their company, Neurons Not Included. Selling on Amazon has helped them grow a niche—and geeky—business.
Video
1:05
Contraband Sports
Christopher started Contraband Sports because of his love for the transformative and stress-relieving power of weightlifting. Amazon's help with the heavy stuff is getting him the results he's after.
Video
1:15
Your Solemates
Bassel and Saadia, college friends, dreamed up their business while out for dinner one night. Solemates is designed as a portable shoe for the well-heeled (when they need a little break). Bassel says once they went Prime, things "went to a whole other level."
Video
0:47
Terrasoul Superfoods
Dennis started his company to give consumers easy access to healthy, organic superfoods. With Amazon as a sales channel, he's found a new route toward achieving his goals.
Video
1:12
Hadley Designs
Becca put her creative abilities to work designing friends' wedding invitations and place cards. Now, she and her husband have grown their business into a lifestyle and stationary brand on Amazon.
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