Global Selling
Expand to Latin America
Sell in one of the fastest growing ecommerce economies in the world.
Why expand to Latin America?
Get the early-mover advantage by bringing new selection to Mexico and Brazil. Expanding to Latin America means you can reach new customers, diversify your revenue stream, and strengthen your cash flow. Sell now on both Amazon.com.mx and Amazon.com.br with support from programs like Fulfillment by Amazon (FBA), which can handle storage, packing, and delivery in Latin America. Or use tools through Amazon Ads to connect your products with customers in Mexico and Brazil.
Accelerate sales with Amazon's global brand
The Amazon brand can help you attract more customers. We continue to reach new customers around the world and were ranked the most trusted brand by US consumers in 2022.
Grow and diversify your sales
Reduce the impact of fluctuating sales periods by taking advantage of busy shopping seasons in other countries.
Simplify global expansion
Streamline your global operations with cross-listing, supply chain solutions, vetted global shipping providers, and automatic currency conversion.
Mexico
118+ million
Expected ecommerce users by 2029
72%+
Of population buying online in 2024
$514.16
Average spend per customer in 20241
Brazil
177+ million
Expected ecommerce users by 2029
69%+
Of population buying online in 2024
$321.90
Average spend per customer in 20241
Explore demand in Latin America
Selling globally can be a big step. That’s why we provide insights and recommendations to help you understand customer demand in each country. Log in to Seller Central to explore tools like Marketplace Product Guidance and the Sell Globally dashboard.
You can also use tools like our Revenue Calculator to understand your costs, profits, and margins in new countries.
You can also use tools like our Revenue Calculator to understand your costs, profits, and margins in new countries.
Ready to expand to Latin America?
To start selling in Latin America, you’ll follow a few basic steps. You can review detailed guidance in our global expansion guide.
Step 1: Create your selling account
If you already sell on Amazon.com with a Professional selling plan, you can use your existing North America and Brazil unified account to start selling in Mexico and Brazil. Visit your Sell Globally dashboard to get started.
If you’re new to Amazon and want to sell in the US and Latin America, create a North America and Brazil unified account.
If you’re new to Amazon and want to sell in the US and Latin America, create a North America and Brazil unified account.
Step 2: Select your products
Explore Amazon product categories in Mexico and Brazil, then select the products you want to sell. You can use the Best Sellers lists in our Mexico store and Brazil store to understand which products might be popular.
Step 3: Complete requirements
Review taxes and regulations for Mexico and Brazil. Then review requirements for product compliance, safety, and listing in Mexico and Brazil.
You can use our Manage Your Compliance and Compliance Reference tools to help navigate product requirements. The Service Provide Network can also help you find Amazon-vetted experts who offer competitive rates.
You can use our Manage Your Compliance and Compliance Reference tools to help navigate product requirements. The Service Provide Network can also help you find Amazon-vetted experts who offer competitive rates.
Step 4: List your products
If you already sell on Amazon.com, you can use the Build International Listings tool to cross-list your products in our Mexico and Brazil stores.
If you’re listing products with Amazon for the first time, you can match offers to existing products detail pages or create new pages on Amazon.com. Then you can use Build International Listings to cross-list in our Mexico and Brazil stores.
If you’re listing products with Amazon for the first time, you can match offers to existing products detail pages or create new pages on Amazon.com. Then you can use Build International Listings to cross-list in our Mexico and Brazil stores.
Don't have an Amazon selling account yet?
Step 5: Ship inventory and fulfill orders
You have three basic options when it comes to getting customers in Latin America their stuff:
- Export inventory to Amazon fulfillment centers in Latin America and use Fulfillment by Amazon (FBA) to store, pack, and ship customer orders. Note that selling with FBA in Brazil is only available to Brazil-based accounts.
- Use Remote Fulfillment with FBA to sell in Mexico and Brazil without sending inventory to those countries. When you enroll in the program and create offers on Amazon.com.mx and Amazon.com.br, we use your inventory in US fulfillment centers to deliver to customers across the border.
- Ship orders to customers directly using a suite of solutions we call Fulfilled by Merchant. We offer a network of vetted providers for global shipping that offer discounted rates.
Step 6: Manage your business
Frequently Asked Questions
How much does it cost to sell to Latin America from the US?
Costs for selling with Amazon vary by store and product. They can also depend on the tools, programs, and services you select.
Selling plan fees
There is a single Professional selling plan fee for North America and Brazil unified accounts, allowing you to sell in the US, Mexico, Brazil, and Canada for USD 39.99 per month. If you sell in other global Amazon stores, you can also link your Amazon selling accounts, and your monthly fee will be either the equivalent of USD 39.99 per month or the sum of the selling plan fees for each region and country in which you have active listings, whichever is lower.
Referral fees
Referral fees vary by product category. For every item sold, you’ll pay a percentage of the total price or a minimum amount, whichever is greater. View referral fees for the US, Mexico, and Brazil.
Costs for optional services
In addition to selling fees, you might have added costs if you use certain optional tools and programs like Fulfillment by Amazon (FBA) or Amazon Ads. Ultimately, you get to control the cost of selling in the Amazon store by selecting the programs, tools, and services that are right for your business.
Selling plan fees
There is a single Professional selling plan fee for North America and Brazil unified accounts, allowing you to sell in the US, Mexico, Brazil, and Canada for USD 39.99 per month. If you sell in other global Amazon stores, you can also link your Amazon selling accounts, and your monthly fee will be either the equivalent of USD 39.99 per month or the sum of the selling plan fees for each region and country in which you have active listings, whichever is lower.
Referral fees
Referral fees vary by product category. For every item sold, you’ll pay a percentage of the total price or a minimum amount, whichever is greater. View referral fees for the US, Mexico, and Brazil.
Costs for optional services
In addition to selling fees, you might have added costs if you use certain optional tools and programs like Fulfillment by Amazon (FBA) or Amazon Ads. Ultimately, you get to control the cost of selling in the Amazon store by selecting the programs, tools, and services that are right for your business.
Can I sell the same products in the US and Latin America?
Product requirements vary by country. You should review taxes and regulations for each country you plan to sell in:
You should also review specific requirements for product compliance, safety, and listing in the US, Mexico, and Brazil.
You can use our Compliance Reference and Manage Your Compliance tools to navigate product requirements.
You can use our Compliance Reference and Manage Your Compliance tools to navigate product requirements.
How do I manage international taxes?
Before you begin to sell in a new country, you should explore how taxes and regulations might affect your business:
If you’d like assistance with taxes, you can use our Service Provider Network to find an expert.
Do I need a Mexico- or Brazil-based business or legal entity to sell with Amazon in those countries?
If you’re a business outside Mexico or Brazil, you may not be required to form a Mexico- or Brazil-based company to sell your products in those countries. Depending on the specifics of your business and your sales strategy, however, it may be advantageous to do so.
Can I use Amazon’s fulfillment centers in Mexico and Brazil to fulfill my non-Amazon orders?
Just like in the US, Amazon’s Mexico Multi-Channel Fulfillment (MCF) service helps you grow your Mexico-based business both in and beyond the Amazon store.
At this time, Multi-Channel Fulfillment is not available in Brazil.
At this time, Multi-Channel Fulfillment is not available in Brazil.
What are RFCs/CNPJs, and what do I need to know about them?
An RFC (Registro Federal de Contribuyente) is a Mexican Tax ID number. A CNPJ (Cadastro Nacional de Pessoas Jurídicas) is a Brazilian Tax ID number. These are alphanumeric codes that the Mexico and Brazil tax authorities use to identify companies and individuals who perform economic activities in Mexico and Brazil.
If you store and sell products through FBA in Mexico or Brazil, you will be required to pay taxes and comply with Mexico and Brazil tax obligations. You will need an RFC or CNPJ to do this.
For tax compliance, consider hiring providers through Amazon’s Service Provider Network.
If you store and sell products through FBA in Mexico or Brazil, you will be required to pay taxes and comply with Mexico and Brazil tax obligations. You will need an RFC or CNPJ to do this.
For tax compliance, consider hiring providers through Amazon’s Service Provider Network.
Ready to expand to Latin America?
Use best-in-class tools and programs to sell in a store that customers trust.
1Statistica, May 2024
