Whether you’re new to ecommerce or an established brand, finding the ideal products to sell can be a challenge. The market can shift, trends change, and the research process can be time consuming.
To help you uncover high-demand products to sell, in this article we’ll share:
- A list of the latest best sellers for you to consider adding to your catalog
- Tools you can use to help identify promising product categories and niches
- Tips and best practices that can help you find and sell high-demand products
18 high-demand products from Amazon Best Sellers lists
Based on the Amazon Best Sellers category lists, we’ve handpicked high-demand products for you to consider selling online:
- Electronics: Surge protectors
- Clothing, Shoes & Jewelry: Shoes
- Beauty & Personal Care: Acne patches
- Home & Kitchen and Kitchen & Dining: Insulated tumblers
- Health & Household: Whey protein powders
- Toys & Games: Writing tablets
- Sports & Outdoors: Ice packs
- Baby: Baby wipes
- Pet Supplies: Cat litter
- Appliances: Countertop icemakers
- Cell Phone & Accessories: Smartphone screen protectors
- Computers & Accessories: Device chargers
- Video Games: Gaming headsets
- Musical Instruments: Wireless lavalier lapel microphones
- Tools & Home Improvement: Under-cabinet lights
- Patio, Lawn & Garden: Pest control
- Arts, Crafts & Sewing: Pencil cases
1. Electronics
The Electronics category is a competitive and fast-paced industry, with constant innovations and advancements in technology. Customers are always on the lookout for the latest gadgets and devices to improve their daily lives.
Products to consider: Surge protectors
When considering electronics for your ecommerce business, both the POWRUI Surge Protector and the Hanycony Surge Protector offer excellent opportunities for sales. The POWRUI Surge Protector is designed with multiple outlets and USB ports, catering to the customer’s need for charging multiple devices simultaneously. Its compact, travel-friendly design also makes it a popular choice among travelers. Meanwhile, the Hanycony Surge Protector provides advanced features like an overload protection system, ensuring the safety of sensitive electronics.
Both products get great reviews for their reliability and durability, making them appealing choices for customers who want to protect their electronics.
2. Clothing, Shoes & Jewelry
The Clothing, Shoes & Jewelry category remains competitive in ecommerce. Customers are on a constant quest to find trendy clothing and accessories that fit their unique style. The best-selling products in this category often cater to specific niches, making it easier for brands to attract an engaged audience.
Product to consider: Crocs
Crocs have gained popularity for a distinctive design that challenges conventional fashion norms. Many customers wear Crocs as a nostalgic reminder of their childhood, and several celebrities have endorsed the brand, further enhancing its appeal.
Customers like Crocs because they’re comfortable, durable, easy to clean, and stylish. They also mention that Crocs are great for reducing strain and fatigue, perfect for everyday wear or water activities, and they’re easy to slip on and off—features that appeal to healthcare workers.
Most customers who purchase Crocs from the Amazon store tend to keep them, resulting in a lower return rate compared to similar products. This is particularly significant for footwear, as the apparel category typically experiences higher return rates. When selecting a product category or niche, consider the return rate as a key factor.
3. Beauty & Personal Care
The Beauty & Personal Care category is another consistent performer and can be a lucrative industry for those seeking high-demand products to sell. Customers are often on the lookout for innovative, quality products that enhance their appearance and well-being.
Product to consider: Mighty Patch
Mighty Patch rose to viral fame on TikTok from skincare influencers and has glowing reviews from celebrities, beauty and fashion magazine editors, and Amazon customers alike. Pimple patches have become such a trend that wearing them in public has become a fashion statement that celebrities have embraced.
Despite the trend, customers mention that the Mighty Patch works well and is simple to use–even on sensitive skin. It has even garnered over 140,000 global ratings, almost 90% four stars or above.
4 and 5. Home & Kitchen and Kitchen & Dining
The Home & Kitchen category covers a broad range of products and continues to include many best sellers in the Amazon store. Customers are often looking for time-saving, efficient, and stylish home essentials that make their lives easier. Similarly, the Kitchen & Dining category consistently ranks as a best performer in ecommerce for several reasons:
- The rise in culinary enthusiasts and home cooking trends has increased interest in kitchen gadgets, cookware, and dining essentials.
- As people invest time in creating memorable meals at home, the demand for innovative tools and quality products remains strong.
- The trend of hosting gatherings, like dinner parties and family events, also boosts the need for stylish dining ware and accessories.
Products to consider: Stanley Quencher, Owala, and HydroJug
The Stanley Quencher takes a top spot in the Home & Kitchen category in the Amazon store. It has become a viral sensation after gaining attention from social media influencers. Interest in hydration has also risen in the past years as customers are more focused on wellness and preventative self-care.
The tumbler features double-wall vacuum insulation, keeping drinks hot, cold, or iced for hours. And based on reviews, customers like the quality and portability of the tumbler, noting that it keeps drinks at the right temperature and is easy to carry despite its size.
While the Stanley brand is a standout in the Kitchen & Dining category, it’s not the only tumbler to consider. Brands like Owala and HydroJug also rank among the top contenders in this space, indicating that insulated tumblers represent a high-demand niche worth exploring.
6. Health & Household
As people become more health-conscious and seek solutions for common ailments, the Health & Household category offers a wide range of opportunities for ecommerce businesses. Customers are willing to invest in their health and well-being, from vitamins and supplements to personal care products.
Product to consider: Optimum Nutrition Gold Standard 100% Whey Protein Powder
Optimum Nutrition Gold Standard 100% Whey Protein Powder is a popular choice in the Health & Household category. Customers appreciate its value, flavor, and effectiveness for muscle growth, muscle recovery, and weight management. They commend it as an affordable option that provides essential fuel for muscle building while helping to keep carbohydrates and fats in check.
Due to its popularity, customers can choose to subscribe for regular deliveries of whey protein. Providing this subscription option is an excellent strategy to encourage repeat sales.
7. Toys & Games
The Toys & Games category tops the list as one of the best-performing product categories. As parents look for engaging activities to keep their children occupied, demand for toys and games remains high. The category also sees a spike in sales during holiday seasons.
Product to consider: TEKFUN Writing Tablet
If you’re looking to explore the Toys & Games category, the TEKFUN Writing Tablet is a good choice. This fun and colorful drawing tablet can spark creativity in kids while giving them a mess-free way to express themselves. And with its reusable LCD screen, it’s an eco-friendly choice compared to traditional paper.
Parents are often on the lookout for products that are both educational and entertaining, and the TEKFUN tablet ticks all the boxes. Its compact design makes it perfect for travel and keeping kids entertained on the go, which is a big win for busy parents. People love it for its durability and ease of use, leading to delighted customers and encouraging repeat purchases.
8. Sports & Outdoors
The Sports & Outdoors category is another popular one in ecommerce, with customers constantly looking for products that can enhance their outdoor experiences or help them achieve fitness goals. This category also sees a surge in demand during holiday seasons like summer and Christmas, when people are more likely to engage in outdoor activities or purchase gifts.
Product to consider: Ice packs
Fit & Fresh Coolers Reusable Ice Packs are a good option for your ecommerce store due to their versatility and practicality. Designed to maintain cool temperatures for extended periods, these ice packs are ideal for keeping lunches fresh, supporting outdoor activities, and enhancing sports experiences. The fact that they’re reusable appeals to environmentally conscious customers, as it reduces waste from disposable alternatives. Additionally, their compact and lightweight design makes them convenient for travel, picnics, and gym bags.
As health and wellness trends continue to grow, offering reliable cooling solutions aligns with the needs of active individuals and families alike, making it a promising product for steady demand and repeat purchases.
9. Baby
The Baby category is another top performer in ecommerce, with a constant demand for products that cater to the needs of newborns and younger children. As parents prioritize their child’s well-being, they are always on the lookout for high-quality, safe, and practical products.
Product to consider: WaterWipes baby wipes
WaterWipes baby wipes stand out in the competitive baby product market due to their unique composition and safety profile. Made with 99.9% purified water and a drop of fruit extract, these wipes are free from harmful chemicals, making them ideal for use on sensitive newborn skin.
Parents frequently praise WaterWipes for being gentle and effective, alleviating common concerns associated with diaper rashes and skin irritations. The brand has secured a strong reputation among healthcare professionals, further establishing its credibility.
With growing awareness around the importance of safe, natural products for children, WaterWipes are positioned to tap into a market where parents are increasingly willing to invest in premium options for their babies. This combination of safety, effectiveness, and brand trust makes WaterWipes a compelling product to sell online.
10. Pet Supplies
The Pet Supplies category remains a steady performer in ecommerce, with owners constantly looking for products to keep their furry friends happy and healthy. As pets are often considered part of the family, customers are willing to invest in high-quality products that cater to their specific needs.
Product to consider: Dr. Elsey’s Premium Clumping Cat Litter
Dr. Elsey’s Premium Clumping Cat Litter takes top spots in the Pet Supplies and Cat Litter categories. Customers say this cat litter has great odor and dust control, and clumping abilities. Compared to other cat litters, it also has a great price for the value.
Cat litter is an evergreen product, meaning it can be popular year-round. If you consider offering a product customers need all the time, you may see steady sales, but also face greater competition.
11. Appliances
The Appliances category is competitive in ecommerce, thanks to our ongoing need for products that make life easier and more convenient. Whether customers are looking for kitchen appliances, air conditioners, or laundry-room essentials, there is a constant demand for quality and efficiency.
Product to consider: Countertop icemaker
The Silonn countertop icemaker is a best-seller in Appliances. In fact, countertop icemakers took most of the best-selling spots in the category.
If a refrigerator doesn’t come with an icemaker, standalone icemakers can be more convenient than traditional ice-cube trays. And they can produce different types of ice, like softer nugget ice in a variety of sizes—great if you’re a cocktail afficionado. It also clears space in your freezer.
Beyond the convenience, countertop icemakers have become a symbol of modern luxury in some contemporary kitchens. To add to their trending nature, countertop icemakers started spiking in popularity several years ago during an appliance shortage and have remained popular since.
12. Cell Phone & Accessories
The Cell Phone & Accessories category is a top performer in ecommerce, with phone manufacturers regularly pushing out new models and accessories to keep up with customer demand. As we rely more on our phones for communication, work, entertainment, and shopping, the need for reliable and innovative products remains high.
Product to consider: Ailun screen protectors
Ailun screen protectors are a good choice for ecommerce for several reasons. First, they offer high-quality protection against daily wear and tear, scratches, and impacts, which is a primary concern for smartphone users. The product is designed with precise cutouts and compatibility for various phone models, making it versatile for a wide audience. Customers appreciate the ease of installation, which is enhanced by the included installation kit, minimizing the risk of bubbles and misalignment.
Ailun has also established a strong reputation for reliability and durability, garnering positive reviews that attract new buyers. As awareness of device upkeep grows, customers are increasingly willing to invest in protective accessories, making screen protectors a steady revenue stream. The affordability of Ailun screen protectors, combined with their effectiveness, positions them as a compelling product to sell in the thriving Cell Phone & Accessories industry.
13. Computers & Accessories
The Computers & Accessories category is a fast-growing industry in ecommerce, as technology continues to advance and we increasingly rely on computers for work, school, and leisure. With constant upgrades and replacements, this category offers a steady stream of demand for various products.
Product to consider: Sunveza USB Type C charger
The Sunveza USB Type C charger stands out as the best seller in the Laptop Chargers & Adapters niche, making it an excellent product to consider for ecommerce. Its popularity can be attributed to its reliable performance and compatibility with a range of devices, particularly MacBook models.
Customers appreciate its robust construction and efficient charging capabilities, which are crucial for modern laptop users who rely on their devices for both work and leisure. The convenience of a longer cable adds to its appeal, providing flexibility in how users connect their laptops.
With an increasing demand for quality charging solutions, the Sunveza USB Type C charger offers a promising opportunity for steady sales in a competitive market.
14. Video Games
The Video Games category remains a top performer in ecommerce, with the gaming industry seeing continuous growth and innovation. As more people turn to video games for entertainment and social interaction, there is ongoing demand for new, popular titles and accessories.
Product to consider: BENGOO G9000 stereo gaming headset
The BENGOO G9000 stereo gaming headset is a good product to consider for ecommerce, particularly because it holds the title of #1 Best Seller in the PlayStation 4 Headsets niche.
This headset is known for its exceptional sound quality, which enhances the gaming experience by providing immersive audio that allows players to hear every detail. And its comfortable design makes it ideal for long gaming sessions, appealing to avid gamers who prioritize comfort during extended play. The noise-canceling feature further improves focus by minimizing background noise, making the BENGOO G9000 a sought-after accessory for gamers.
With its blend of quality, comfort, and popularity, this headset is a strong candidate for generating steady sales in the competitive video gaming market.
15. Musical Instruments
The Musical Instruments category offers a unique niche in ecommerce, catering to music enthusiasts and professionals alike. As people continue to find joy and fulfillment in music, there is often demand for instruments, accessories, and equipment.
Podcasts and video streamers also depend on high-quality audio gear to deliver clear sound and keep listeners engaged. So there’s a growing need for microphones, headphones, and mixers in the digital content scene.
Product to consider: MAYBESTA professional wireless lavalier lapel microphone
The MAYBESTA professional wireless lavalier lapel microphone stands out as a compelling product for ecommerce, particularly as it holds a best-seller spot in the Musical Instruments category.
This microphone is highly regarded for its sound quality and reliable wireless performance, making it a favorite among content creators, musicians, and performers. Its compact design enables ease of use, offering convenience for various applications, from live performances to video recording. The wireless capability also eliminates the hassle of managing cables.
Given the increasing demand for high-quality audio equipment in both professional and casual settings, the MAYBESTA microphone presents a strong opportunity for generating steady sales.
16. Tools & Home Improvement
The Tools & Home Improvement category is a consistent performer in ecommerce, as individuals and professionals alike are always in need of tools and supplies for home projects and repairs. With the rise of DIY culture, this category offers a wide range of products with steady demand.
Product to consider: MCGOR under-cabinet lights
The MCGOR under-cabinet lights represent a good selling opportunity due to their practical applications and versatility in home improvement projects. These lights are particularly useful for illuminating dark spaces like kitchens, closets, or workshops, enhancing visibility and functionality.
As an Amazon’s Choice product, they have garnered positive customer feedback and trust, indicating strong performance. Their rechargeable and wireless design adds to their appeal, offering users flexibility without the constraints of wiring. Additionally, the dimmable feature allows for tailored lighting solutions, making them suitable for various environments.
Given the growing trend of DIY home improvement and the appeal of functional-yet-stylish lighting solutions, MCGOR under-cabinet lights are well-positioned to attract a wider audience.
17. Patio, Lawn & Garden
The Patio, Lawn & Garden category is another top performer in ecommerce, with a consistent demand for products that cater to outdoor living and gardening needs. As people spend time at home, the desire for creating beautiful and functional outdoor spaces has only increased.
Product to consider: TERRO T300B Liquid Ant Killer
Not all home visitors are welcome. And customers who have ants for visitors like the effectiveness of TERRO T300B Liquid Ant Killer ant traps.
Customers say the bait immediately attracts and clears the area of ants. They also appreciate the value for money, saying it provides a good number of traps.
While ants can come creeping into homes or offices year-round, there are certain months where their activity increases, like spring or summer as the temperature gets warmer. That means you could see a spike in sales during those seasons.
18. Arts, Crafts & Sewing
The Arts, Crafts & Sewing category has seen an increase in sales as more people turn to crafting and DIY projects for leisure and home decor. With the rise of social media sites like Pinterest and Instagram, customers are inspired by creative ideas and seek products that can help them bring their visions to life.
Product to consider: WEMATE large pencil case
The WEMATE large pencil case is a good product to sell online due to its blend of functionality and aesthetic appeal. Designed with ample storage capacity, this pencil case can accommodate a variety of stationery items, making it ideal for students, artists, and professionals alike. Its stylish appearance and trendy design resonate well with younger customers, making it not only a practical solution for organization, but also a fashion statement.
Positive customer reviews spotlight its practicality, ease of use, and overall satisfaction, which can lead to strong word-of-mouth marketing. Selling the WEMATE large pencil case taps into a thriving category where customers are eager for stylish, useful products that enhance their creative pursuits.
5 steps to spot trending products and increase demand
The success of your business can depend partly on your ability to identify trending products that offer value and meets the needs of customers. Conducting thorough market research and staying up-to-date with current trends can help you identify profitable opportunities.
Here are some steps that can guide you in finding best-selling products.
- Identify current demand: Use best-seller lists or conduct market research to gauge customer demand for specific products. The uniqueness of your product and its ability to fill a gap in the market are also factors to consider.
- Know the customer: Understanding customers, their preferences, and search habits can help you predict potential interest in your product. Tools like Amazon Brand Analytics—available to brands enrolled in Amazon Brand Registry—can provide invaluable customer insights.
- Assess product details: Consider factors like pricing, product size, weight, seasonality, durability, and perishability. These details can determine the feasibility of a product, especially when it comes to fulfilling customer expectations and maximizing profits.
- Monitor trends: Watch for changing customer tastes and preferences and adapt accordingly. Social media can be a great resource for identifying trending products.
- Find reliable sources: Once you’ve decided what to sell, the next step is sourcing your product or the raw materials needed for production. Learn more about things to consider when choosing a supplier and about how to find wholesalers.
Tools to help you find high-demand products to sell online
Amazon offers several tools to help inform your product selection decision, including the following:
Product Opportunity Explorer
Product Opportunity Explorer helps you discover high-demand products or unmet demand for niches in your chosen product category.
Growth Opportunities
Growth Opportunities provides recommendations on where to invest your resources to grow your ecommerce business.
B2B product opportunity reports
Amazon Business sellers can access two reports that can help them find products for business-to-business (B2B) customers: Recommended for you and Products not yet on Amazon.
Google Trends
Google Trends can help you understand the popularity of certain topics over time and identify trending ones.
Marketing tips to attract customers
Whether you’re aiming to break into the world of ecommerce with a new high-demand product or rank on the Amazon Best Sellers lists, there are several marketing tips that can help attract customers and increase sales.
Set competitive prices
Research your competitors’ pricing and experiment with different price points for the best results. Perform research using Amazon search or the Amazon Seller app to monitor competitor prices, and use comparison points like match low price and Featured Offer price. Or try the Automate Pricing tool to set prices automatically and increase your chances of becoming the Featured Offer.
Optimize listings
Use search engine optimization (SEO) to improve the visibility of your product listings, including keyword research to optimize product titles, photos, descriptions, and more.
Offer fast, free delivery
Consider outsourcing fulfillment through Fulfillment by Amazon (FBA) to offer free shipping, simplify operations, and meet customer expectations.
Try Buy with Prime
Use Buy with Prime to display the Prime logo and delivery promise on your own website, offering a checkout and delivery experience that customers love.
Advertise
Increase visibility and sales with ecommerce marketing methods like cost-per-click (CPC) campaigns through Amazon Ads.
Analyze sales metrics
As an Amazon seller, the homepage of your Seller Central account provides an overview of sales and units sold. For a deeper dive, access the Sales Dashboard, which helps you monitor sales performance and make data-driven decisions to improve your sales strategies.
Seeing a 40% jump in conversion was astonishing to us. After adding Buy with Prime, we saw an immediate conversion lift, which is what any marketer, any brand, any company wants. It helps us carry out our mission to reduce single-use plastic water bottle pollution.
