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If your business is based in Signapore and you want to sell to US customers on Amazon.com, see our US selling guide for global sellers.
Global Selling
Expand to Singapore
Expand your reach by selling to Amazon customers in Singapore.
Why expand to Singapore?
Get the early-mover advantage by bringing new products to Singapore. With a well-developed infrastructure and government focused on building a smart economy, Singapore is one of the best-equipped opportunities in Southeast Asia. Amazon.sg is also an English-language experience, which makes it an opportunity to reach international customers without having to update products, packaging, or services for translation. Expand now with support from programs like Fulfillment by Amazon (FBA) and Amazon Ads.
Accelerate sales with Amazon's global brand
The Amazon brand can help you attract more customers. We continue to reach new customers around the world and were ranked the most trusted brand by US consumers in 2022.
Grow and diversify your sales
Reduce the impact of fluctuating sales periods by taking advantage of busy shopping seasons in other countries.
Simplify global expansion
Streamline your global operations with cross-listing, supply chain solutions, vetted global shipping providers, and automatic currency conversion.
4.9+ million
Expected ecommerce users by 2029
58%+
Of population buying online in 2024
$1,445
Average spend per customer in 20241
Explore demand in Singapore
Selling globally can be a big step. That’s why we provide insights and recommendations to help you understand customer demand in each country. Log in to Seller Central to explore tools like Marketplace Product Guidance and the Sell Globally dashboard.
Ready to expand to Singapore?
To start selling in Singapore, you’ll follow a few basic steps. You can review detailed guidance in our global expansion guide.
Step 1: Create your selling account
If you already sell on Amazon.com with a Professional selling account, create a Singapore account.
If you’re new to Amazon and want to sell in the US and Singapore, first create a North America and Brazil unified account. Then use your Sell Globally dashboard in Seller Central to create a Singapore account.
If you’re new to Amazon and want to sell in the US and Singapore, first create a North America and Brazil unified account. Then use your Sell Globally dashboard in Seller Central to create a Singapore account.
Step 2: Select your products
Explore Amazon product categories in Singapore, then select the products you want to sell. You can use the Best Sellers lists in the Amazon Singapore store to understand which products might be popular.
Step 3: Complete requirements
Review taxes and regulations and requirements for product compliance, safety, and listing in Singapore.
You can use our Manage Your Compliance and Compliance Reference tools to help navigate product requirements. The Service Provide Network can also help you find Amazon-vetted experts who offer competitive rates.
You can use our Manage Your Compliance and Compliance Reference tools to help navigate product requirements. The Service Provide Network can also help you find Amazon-vetted experts who offer competitive rates.
Step 4: List your products
If you already sell on Amazon.com, you can use the Build International Listings tool to cross-list your products in our Singapore store.
If you’re listing products with Amazon for the first time, you can match offers to existing product detail pages or create new pages on Amazon.com. Then you can use Build International Listings to cross-list in our Singapore store.
If you’re listing products with Amazon for the first time, you can match offers to existing product detail pages or create new pages on Amazon.com. Then you can use Build International Listings to cross-list in our Singapore store.
Don't have an Amazon selling account yet?
Step 5: Ship inventory and fulfill orders
You have two basic options when it comes to getting Singapore-based customers their stuff:
- Export inventory to Amazon fulfillment centers in Singapore and use Fulfillment by Amazon (FBA) to store, pack, and ship customer orders.
- Ship orders to customers directly using a suite of solutions we call Fulfilled by Merchant. We offer a network of vetted providers for global shipping that offer discounted rates.
Step 6: Manage your business
Frequently Asked Questions
How much does it cost to sell to Singapore from the US?
Costs for selling with Amazon vary by store and product. They can also depend on the tools, programs, and services you select.
Selling plan fees
There are separate Professional selling plan fees for a Singapore account and North America and Brazil unified account. However, if you link global Amazon selling accounts, your monthly fee will be either the equivalent of USD 39.99 per month or the sum of the selling plan fees for each region and country in which you have active listings, whichever is lower.
Referral fees
Referral fees vary by product category. For every item sold, you’ll pay a percentage of the total price or a minimum amount, whichever is greater. View referral fees for the US and Singapore.
Costs for optional services
In addition to selling fees, you might have added costs if you use certain optional tools and programs like Fulfillment by Amazon (FBA) or Amazon Ads. Ultimately, you get to control the cost of selling in the Amazon store by selecting the programs, tools, and services that are right for your business.
Selling plan fees
There are separate Professional selling plan fees for a Singapore account and North America and Brazil unified account. However, if you link global Amazon selling accounts, your monthly fee will be either the equivalent of USD 39.99 per month or the sum of the selling plan fees for each region and country in which you have active listings, whichever is lower.
Referral fees
Referral fees vary by product category. For every item sold, you’ll pay a percentage of the total price or a minimum amount, whichever is greater. View referral fees for the US and Singapore.
Costs for optional services
In addition to selling fees, you might have added costs if you use certain optional tools and programs like Fulfillment by Amazon (FBA) or Amazon Ads. Ultimately, you get to control the cost of selling in the Amazon store by selecting the programs, tools, and services that are right for your business.
Can I sell the same products in the US and Singapore?
Product requirements vary by country. You should review taxes and regulations for each country you plan to sell in:
You should also review specific requirements for product compliance, safety, and listing in the US and Singapore.
You can use our Compliance Reference and Manage Your Compliance tools to navigate product requirements.
You can use our Compliance Reference and Manage Your Compliance tools to navigate product requirements.
How do I manage international taxes?
Before you begin to sell in a new country, you should explore how taxes and regulations might affect your business:
If you’d like assistance with taxes, you can use our Service Provider Network to find an expert.
Do I need a Singapore-based business or legal entity to sell with Amazon in Singapore?
If you’re a business outside Singapore, you may not be required to form a Singapore-based company to sell your products in Singapore. Depending on the specifics of your business and your sales strategy, however, it may be advantageous to do so.
Can I use Amazon’s fulfillment centers in Singapore to fulfill my non-Amazon orders?
Yes. Just like in the US, Amazon’s Singapore Multi-Channel Fulfillment (MCF) service helps you grow your Singapore-based business both in and beyond the Amazon store.
Ready to expand to Singapore?
Use best-in-class tools and programs to sell in a store that customers trust.
1Statistica, May 2024
