Product Opportunity Explorer
Get data-driven insights to inspire your next profitable product idea
Use up-to-date Amazon data to identify unmet demand and new growth opportunities for your business. Analyze trends in searches, purchases, reviews, pricing, and more to see what customers want, and make informed decisions about profitable new products to sell.
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Sellers who engaged with Product Opportunity Explorer saw a +1.79% lift in gross sales 12 months after1
Why use Product Opportunity Explorer?
Discover profitable opportunities
Analyze robust customer and competitor data to reveal in-demand, profitable, and low-competition products.
Accelerate product research
With customizable filters, zero in on new features or product ideas. Get insights based on search terms, feedback from product reviews, and more.
Gain a competitive edge
Identify untapped niches and set competitive prices. Uncover which product categories have high-demand and not enough sellers to meet it.
Avoid seasonal dips in sales
Track sales trends to determine whether best-selling products sell well year-round or experience seasonal changes, then plan your inventory accordingly.
Increase product visibility
Use search insights to identify effective keywords to include in product titles, descriptions, and targeted ad campaigns.
An experiment to make director’s chairs out of bamboo led Tom and Joanne Sullivan down an unexpected path.
"We learned from our competition to stay ahead of it and not get overcome by it"
Joanne Sullivan
Co-founder, Totally Bamboo
Ready to get started?
Step 1
Access the tool
Step 2
Understand niches
Product Opportunity Explorer categorizes products within niches, which represent specific customer needs. We create niches by grouping search terms based on the products customers view or purchase after searching.
Uncover sales insights for specific niches by browsing categories, searching by keyword or product, or using example niches to find ones that make sense for your business.
Uncover sales insights for specific niches by browsing categories, searching by keyword or product, or using example niches to find ones that make sense for your business.
Step 3
Analyze the data
Filter, sort, and explore demand data and trends for search terms and volume, purchasing behavior, competitive pricing, niche saturation, customer reviews, returns, and product features driving sales.
With this information, you can identify features customers value or issues they’ve had with products, highlighting areas of unmet need. You can use these insights to inform your product development and marketing strategies.
With this information, you can identify features customers value or issues they’ve had with products, highlighting areas of unmet need. You can use these insights to inform your product development and marketing strategies.
Step 4
Inform your strategy
Whether you decide to improve your offerings, develop and launch new features or products, or optimize your listings and ad campaigns, the insights you’ve unlocked with Product Opportunity Explorer can help you do so effectively.
Manasi Gangan’s experience as a sleep-deprived mother sparked the idea that has grown into Nested Bean
"I particularly like Amazon’s Product Opportunity Explorer tool a lot. It helps keep the pulse on the landscape and the competition."
Manasi Gangan
Founder & President, Nested Bean
Frequently Asked Questions
How do I find best-selling Amazon products?
To find best-selling Amazon products, you can use the Product Opportunity Explorer tool to:
- Filter by sales rank to identify high-demand products
- Set a minimum sales rank to focus on products with a track record of consistent sales
- Analyze sales trends over a specific timeframe to identify products that are popular or experiencing a sudden surge in demand
You can also check out the Amazon Best Sellers and Amazon Movers & Shakers lists to see what products are trending.
What are the best products to sell in Amazon stores?
It can depend on factors like seasonality, customer demand, competition—and your goals. You can use Product Opportunity Explorer to:
- Evaluate profit potential for products and product categories
- Analyze sales trends, customer reviews, and ratings to understand customer preferences
- Identify niches and items that can be profitable for your business
You can also try other resources for getting product ideas that align with your expertise or interests.
What if I enter a search term but get a “no matching niches” message?
The search term might not have enough search volume yet to be included in Product Opportunity Explorer's dataset. Consider trying a synonym or alternate phrasing.
Can I request new metrics be added to Product Opportunity Explorer?
On any niche details page, select Request a Metric, then complete the form to request metrics related to any part of the tool experience (not limited to the detail page you’re viewing).
Find inspiration for new products or offers based on customer demand
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*A Professional selling account is $39.99/month + selling fees. Learn more
1Amazon internal data 2023
1Amazon internal data 2023
