7 steps for selling in Canada with Amazon

Sign up*

If you’re based in Canada and want to sell domestically, or if you’re located outside Canada and want to reach Canadian customers, Amazon can help.

Selling in Canada can be similar in many ways to selling in the United States. Once you understand how it works, you can take what you’ve learned and apply it to selling in other parts of the world. Along the way, Amazon provides many tools, programs, and resources to support and simplify your international expansion.

Read on to learn the following about selling in Canada with Amazon:

• What is Amazon Canada?
• Why sell in the Amazon Canada store?
• How much does selling with Amazon Canada cost?
• 7 steps: How to reach customers in Canada with Amazon

What is Amazon Canada?

Amazon Canada is Amazon’s country-specific store that allows customers in Canada to make purchases and buy products. It allows sellers to offer products to Canadian customers, whether their business is based in Canada or elsewhere. Amazon has multiple global stores specific to countries around the world, and Amazon Canada is one.

Learn more about selling in Canada

Why sell in the Amazon Canada store?

Explore selling in the Amazon Canada store if you want to introduce products to Canadian customers and help increase sales for your business by reaching a wider audience. As an Amazon seller, you can offer customers a seamless online shopping experience while benefitting from ecommerce solutions for international logistics, advertising, and data insights to help you sell at scale.

Learn more about selling with Amazon

How much does selling with Amazon Canada cost?

The cost for selling in Amazon’s Canada store can depend on the selling plan you choose and applicable referral fees for the products you sell, as well as the optional programs you select.

• Selling plan: A Professional selling plan for a North America and Brazil unified account costs USD 39.99 per month and gives you the ability to sell in Canada and the US, as well as Mexico and Brazil. You can also choose to sell exclusively in Canada with a Canada selling account, which costs CDN 29.99 per month.
• Referral fees: Once you start making sales, referral fees apply based on product category. For each sale you make, the fee will be a percentage of the total price or a minimum amount. Explore referral fees for Canada
• Optional costs: Beyond the cost of your selling plan and any applicable selling fees, you might have additional costs if you use optional tools and programs that can help simplify and expand your business.

You can pick the tools programs that are right for your budget in order to grow sales and boost your bottom line. Learn more about what’s built into a Professional selling plan and explore additional programs in our pricing guide.

7 steps: How to reach customers in Canada with Amazon

1. Register as a seller
2. Select products to sell in Canada
3. List products for sale
4. Set and coordinate prices
5. Handle currency conversion
6. Ship inventory and fulfill orders
7. Monitor and boost sales

1. Register as a seller

To sell exclusively within Canada, sign up to create a Canada selling account. Or, to sell to Canadian customers from the US, create a North America and Brazil unified account by signing up with a Professional selling plan.

If you already have a North America and Brazil unified account, log in to Seller Central, hover over Inventory in the main menu, then select Sell Globally to sell in other international stores.

What documents do you need?

To register as a seller, you’ll provide information about yourself and your business to set up your account. This could include:

• Your name and email
• Business name, type, and location
• Bank and credit card information

For the registration process, you might need a government-issued ID and proof of residential address.

Learn more in our seller registration guide

Do you need a business license or Canada bank account?

You might not need a business license or a Canada bank account to register as an Amazon seller for Canada. But depending on the specifics of your business and goals, it might be useful to have a bank account or to register a business for each country you want to sell in. Taking these steps can help with different aspects of selling internationally, like shipping inventory across borders and getting paid in your preferred currency.

2. Select products to sell in Canada

There are some variations in the types of products you can sell in Canada compared to the US and other countries. Review Amazon product categories in Canada for details on acceptable product types based on the categories you’re interested in selling. You should also review category, product, and listing restrictions in Canada.

Looking to zero in on profitable product ideas? One way is to explore Best Sellers lists in the Amazon Canada store to learn what products might be popular. These rankings update frequently and can help you identify what product trends could be profitable for your business.

As you make product selections, take your research a step further and check whether products meet requirements for safety and compliance, as well as country-specific regulations. Depending on the products you want to sell, you might need to consider:

• Environmental regulations
• Local age restrictions
• Usability requirements (for example, product documentation in the local language)

Our Manage Your Compliance dashboard can help you navigate required documentation, as well as submit, track, and complete safety and regulatory requirements in one place. To access Manage Your Compliance, hover over Performance in the Seller Central main menu, then select Account Health. Scroll down to find the Manage Your Compliance section.

3. List products for sale

Within each Amazon store you’re registered to sell in, you can list products for sale by matching an offer to a product detail page if one already exists. You can also create new product detail pages either one at a time or in bulk. Learn more in our guide to Amazon product listings.

If you have a North America and Brazil unified account, you can use the Build International Listings tool to create and coordinate listings in our US and Canada stores. For example, you can list a product for sale in the US, then use BIL to replicate the offer and list it in Canada. For eligible offers, Build International Listings can help you:

• Manage your offer prices across stores
• Automatically translate listings into local languages

If you already have customer reviews, in many cases they’ll carry over to other global stores and automatically translate.

4. Set and coordinate prices

You can use ecommerce automation like Build International Listings to keep prices competitive and maintain your profit margins, while adjusting for differences in fulfillment costs, referral fees, and currency exchange rates. For example, if you list a product for sale in our US store and then cross-list it in our Canada store with Build International Listings, the Canada price will synchronize based on the price you set in the US store and your pricing rules.

If you’d rather manage prices manually, you can create separate listings and set distinct prices in each Amazon store where you want to sell. Here are some factors to take into account as you set prices for products:

• Applicable taxes, duties, or customs charges
• Your other operating costs related to tasks like shipping inventory, fulfilling orders, and providing customer service
• Currency conversion rates

Make sure the price points you set can cover your expenses so you’ll be able to maintain healthy profit margins.

Learn more in our guide to pricing strategies

5. Handle currency conversion

If you want to do business between the US and Canada, a method for currency conversion can allow you to accept payments in one currency and get paid in your local currency.

One way to go about this is to set up a bank account in each country where you want to do business. For example, create a bank account in Canada and use it as your deposit method for sales in Canada. Before opening a bank account in another country, you might want to check with legal, tax, and banking advisors. Experts can also help with related steps like creating a legal business entity or registering a business in Canada or the US.

Another option is to connect your bank account to your Amazon selling account and then use Amazon Currency Converter. This tool can automatically convert your global proceeds and deposit them into your bank account in the local currency.

6. Ship inventory and fulfill orders

The way you get products to customers can change depending on whether you’re selling domestically or across international borders. For shipments either to or from Canada, as well as shipments within Canada, here’s an overview of several fulfillment options to help meet your logistical needs. You might want to use one, or combine several of these methods.

Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is a program that lets you outsource order fulfillment to Amazon. With FBA, you send products into Amazon’s fulfillment network. When a customer places an order, we pick, pack, and ship on your behalf, in addition to handling returns and offering customer service in local languages. When you assign a product to FBA, it’s eligible for fast, free shipping through Amazon Prime. FBA can help you save time, reduce operational costs, and grow your business.

Learn more about selling with FBA in Canada

Multi-Channel Fulfillment (MCF)

With Amazon’s Multi-Channel Fulfillment (MCF), you can use our fulfillment network in Canada and the US to provide fast, reliable fulfillment for a variety of sales channels, like your own website and Amazon. Track orders, provide a great customer experience, and streamline your inventory when you use MCF, which along with FBA is part of a fully automated set of solutions we call Supply Chain by Amazon.

Remote Fulfillment with FBA

If you’re an FBA seller and have inventory in Amazon’s US fulfillment network, consider using Remote Fulfillment with FBA to make it possible for customers in Canada to purchase products and benefit from Prime shipping. With this fulfillment option, you don’t need to send inventory across the border, and customers pay any import duties, taxes, and fees as the importer of record.

Fulfilled by Merchant

Ship orders to customers directly using a suite of solutions we call Fulfilled by Merchant. Benefit from discounted rates for global shipping, plus tools to streamline returns and refunds. You can also engage with buyers when they have questions or need support. This method can be a great option if you want to store, pack, and ship items that you prefer to fulfill yourself, or if you’d like to put a personal touch on the post-order experience.

Best practices for shipping inventory

Whichever fulfillment methods you choose, here are a few tips for ensuring customer satisfaction and optimizing your business for international sales:

• When shipping to customers directly, analyze your logistics and take them into account so you can give customers accurate delivery estimates.
• Understand what steps you need to cover in the process of importing or exporting inventory across borders.
• When shipping inventory to another country, consider using a carrier that provides delivery duty paid (DDP) services. DDP service providers can handle duties, paperwork, and other obligations on your behalf.
• Check for federal, provincial, and state requirements for packaging and labelling.
• Be able to provide customer support in the local languages of the countries that you sell in, or use a solution like FBA to provide customer service.

Consider directly engaging an import broker or another specialist who can help you navigate import duties, taxes, and customs clearance. If you want to move inventory from one country to another, hiring a logistics provider like a customs broker or a freight forwarder can prevent hassle and free up your time to focus on other aspects of your business.

Learn more about cross-border ecommerce

7. Monitor and boost sales

Seller Central can be like an online headquarters for your ecommerce business as you manage sales in Canada, the US, and other regions. Explore how Seller Central dashboards can help you monitor sales, manage customer reviews, and more.

Looking for data insights to help grow your brand? Enroll in Brand Registry to access Amazon Brand Analytics. This collection of dashboards has metrics for impressions, clicks, cart-adds, and more, so you can get a better understanding of your performance and sales potential.

As an Amazon seller, you can also take sales to the next level with advertising solutions like cost-per-click (CPC) ads. For example, Sponsored Products appear prominently in search results to help you reach a wider audience. You can also run special deals, promotions, and create coupons as part of your ecommerce marketing strategy.

Learn more in our guide to ecommerce marketing

Start selling in Canada

How much can you make selling with Amazon Canada? Try these tips for making money online and find out.

To increase sales and reach more customers, you can also explore resources available through Amazon’s Seller University, which offers step-by-step instructions for creating an Amazon selling account, listing and pricing products, and more.

Whether you’re based in Canada, the US, or another country, we offer a variety of tools and programs to help you run your business and grow sales.

Sign up*

^{*A Professional selling plan in $39.99 a month + selling fees. Learn more}